And he promises that UNISON will do everything in its power to help its activists achieve that saying: “We need to strengthen the union, we need to make sure that the activists are supported and we need to make sure that our members and potential members know that UNISON is there for them.”
The first phase of the recruitment campaign kicked off on 11 March, spearheaded by a national advertising campaign including television adverts, national and local press advertising, online and social media.
A range of new recruitment materials is available for branches to use in workplaces and the union has reviewed how it processes applications to ensure that people find it quick and easy to join UNISON.
This recruitment campaign is happening against the backdrop of disastrous government policies that Dave describes as “the most frightening we’ve ever dealt with, more so even than those under Margaret Thatcher.
“Our members are in the eye of the storm. What keeps them awake at night is the worry about losing their jobs, about privatisation and how they can continue to make ends meets after living with a pay freeze that has lasted over three years.
“As their union, they turn to us to help. And we’ve got to be there for them. So it’s important that we as their union are strong. To be a strong union you have to have growing membership, you’ve got to speak on behalf of the whole workforce, not just a small part of it.
“This is about increasing density, making the union strong, putting the union in a position where it will weather the storm and set a legacy for future public service workers.”